It is simple, surely. All you have to do is add a few soft furnishings to a room and voilà – it is beautiful!
Furnishing a room has often been compared to painting on a blank canvas, and for good reason. An empty room, with its four walls, ceiling and floor, offers as much potential as a blank canvas does to an artist. Some of the more intuitive interior designers go even further, collaborating with architects from the very beginning, when floor plans and elevations are first being drawn. The placement of windows, fireplaces, ceiling heights and decorative coving can elevate a room to an extraordinary level long before a single piece of furniture enters the space.
But what about soft furnishings, you might ask? How difficult can they be?
Soft furnishings and textiles are among the most complex elements of interior design because they require careful consideration of multiple factors and, more importantly, the harmony between them. Colour is perhaps the most obvious consideration, followed closely by texture, pattern and form.
Since Covid, we have largely bid farewell to the grey minimalist era. In its place, we are witnessing a resurgence of colour, character and abundance. It is a celebration of colour in much the same way that we celebrate life’s many joys. Life is too short to confine ourselves to neat little boxes of perfectly coordinated yet uninspiring greys. Instead, we have rediscovered our deep-rooted appreciation for colour, craftsmanship and the textiles that have been woven into our cultures for thousands of years.
This renewed appreciation has led many to recognise the enduring beauty of handmade rugs. Their colour combinations have stood the test of time. We often find ourselves drawn to arrangements that initially seem unusual or unexpected, only to realise that there is a deeper beauty and wisdom within them, waiting to be discovered.
The marketing power behind mass-produced soft furnishings such as sofas, curtains and machine-made rugs is perhaps a hundred times greater than that of handmade rugs. This is understandable. A machine-made rug can be woven in minutes and replicated endlessly. The photography, marketing campaign and product development need only be completed once before the same design can be sold thousands, if not millions, of times.
Handmade rugs operate in a quieter world. Each rug is unique. Each requires its own story, its own photography and its own appreciation. There is no other rug quite like it anywhere in the world. By their very nature, handmade rugs are individual, eccentric and deeply rewarding to live with. They invite us to slow down, to observe, and to find beauty in the subtle imperfections that make them truly one of a kind.
When designing a room, it is easy to be seduced by the highly polished marketing power of machine-made sofas and curtains. We are often captivated by the lifestyle they promise and make the purchase, only to discover that the room feels somewhat disconnected and cold. The rug then becomes an afterthought, an accessory chosen merely to complement the newly acquired sofa or curtains.
Naturally, we visit a rug shop armed with colour swatches, hoping to find the perfect match. Needless to say, colour-matching a natural, handmade product to a machine-made one is often challenging. There are only so many colours that a master dyer can achieve using traditional methods, whereas modern colour technology can produce virtually any shade imaginable.
The solution, however, has been staring us in the face all along: start from the ground up.
A rug can offer countless artistic directions for a room. One might begin with its design. Is it a diva that boldly declares, “All eyes on me,” or is it a quiet traditionalist, content to anchor the room with understated confidence? Does it evoke a bohemian spirit that invites curiosity and conversation, or does it possess a gentle innocence that brings a smile to your face each time you enter the room?
Colour offers another path. Select a supporting character from within the rug—a soft light blue, olive green, daisy yellow or creamy custard tone—and amplify it elsewhere in the room. I particularly enjoy painting rooms in varying shades of blue and pairing them with a dramatic rug that contains just a whisper of the same pale blue accent. Something magical happens when two seemingly contrasting elements discover an unexpected harmony.
I reserve greater calm and predictability for bedrooms, where colours tend to be more restrained. I often repeat a soft pink found within a rug and then colour-drench the entire room in a muted shade such as Setting Plaster. Bedrooms should be quiet sanctuaries, spaces that shut out the noise of the outside world and invite rest, reflection and comfort.
Persian rugs, in my view, ought to form the foundation of a room’s personality. A house filled with personality is infinitely more enjoyable, more lived-in and more loved than the calculated repetition found in many chain hotels. To me, that repetition has far more to do with efficiency and budgeting than with art.
A home should tell a story—a story about you, your family, the journeys you have undertaken and the experiences that have shaped you. Persian rugs, carrying thousands of years of history within their fibres, can become the storytellers of that home. Proudly positioned at the centre of the stage, they are supported by a cast of modern objects, treasured antiques and well-loved books. Thoughtful lighting then illuminates the protagonists of your story, revealing the sides of yourself that deserve to be known and remembered.

